Authors and Public Speaking: Shedding Fear
By now, you’ve heard that many authors tend to share a certain personality trait: introversion or shyness. Which doesn’t help when it comes to marketing and promotion of our books. In fact, it can prevent us from doing what we may end up enjoying immensely: meeting valued readers. The people for whom we wrote our books.
Shyness used to be my Achilles’ heel. Decades passed before I could muster up nerve to ask a question when in a public setting. On my third bookstore signing, a former colleague stopped by the store. We hadn’t seen each other in a long while. Her first question: “How can you do this?” “This” referred to the fact that I would appear before an audience and would have to do a fair amount of speaking. In fact, it was my first actual talk. And I admit (to you anyway), I was terrified. But I refused to admit it to her or anyone else. I reminded her that she’d not seen me in a while and a few things had changed. But had they?
Fortunately, I was on a panel with two other authors who knew what they were doing. I watched and listened and learned…fast. In fact, I learned at warp speed because I had to. By the end of our session, I felt like an old timer. So how to speed up the fear-shedding process? The crash course:
1. Remember why you’re there. You’ve published a book! It’s like climbing to the top of Mount Everest, discovering the Fountain of Youth, finding a cure for stage fright! Public speaking is one of the most common phobias. It’s not fun to be phobic.
2. Smile. Pasting a smile on one’s face does wonders for warming up one’s blood and diminishing a cold sweat. Every time I look out into the audience, I see people’s expressions change instantly when I’m smiling. They smile right back. It sure helps to look into a crowd of happy people.
3. Make it personal. Talk about your journey, your inspirations, your need to write. When it gets personal, the impact can be monumental. Most of the time, I have no memory of what I’ve said, but attendees come up to me later and thank me for being inspiring or entertaining or informative. Really?
4. Be grateful. Gratitude is the elixir that pumps calm through one’s bloodstream. I always pause and wonder, am I really here? I contemplate how grateful I am to have made it to the exact place where I wanted to be.